KLM was the first airline worldwide to offer customers the option to receive flight documents and status updates via Messenger. Click Cards then Add Bank Card and enter your card details. Click on Wallet and you will be asked to set up a 6-digit pin. Once the WeChat app set up, go to the Me tab on the bottom right on the screen, and click the WeChat Pay button.
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During office hours KLM also services in Italian. Download the WeChat app (as discussed further above) and register your account. On Facebook, Messenger, Twitter, LinkedIn, WeChat and KakaoTalk (Korean) KLM offers her customers a 24/7 one-stop-shop in 9 different languages: Dutch, English, German, Spanish, Portuguese, French, Chinese, Japanese and Korean. These are personally replied to by 250 service agents, forming the world’s largest dedicated social media team. Through these channels, KLM receives over 100,000 mentions every week, 15,000 of which are questions or remarks.
In April 2017, KLM had over 25 million fans and followers on various social media platforms. Since 2009 KLM gained a reputation as an initiator and pioneer in the area of social media services and campaigns in the social landscape. KLM gets over 8000 servicing questions a week, mainly in Simplified Chinese. So far nearly 25% of all Chinese KLM customers booking online, receive their flight info via WeChat. Since May 2017, KLM customers have the choice to receive their booking confirmation, check-in notification, boarding pass and flight status updates via WeChat. KLM opened a WeChat account in 2014 offering her Chinese passengers service, brand content and commercial offers via the platform. Users need to bind their bankcard only once to use WeChat Pay. If a customer booked a ticket on mobile or via the WeChat app, and chooses WeChat as the preferred payment option, the customer is automatically referred to WeChat Pay and able to pay for the ticket easily.
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Users scan this code which refers them to WeChat Pay, the money is amortized and a successful payment is done. Paying for a KLM ticket has become simple: once a passenger booked a ticket on KLM.com via desktop, and chooses WeChat as the preferred payment option, a QR code appears. The service is available for all users that have a Chinese bank account. This is a payment feature integrated into the WeChat app, which makes it possible for users to complete payment quickly with smartphones without leaving the platform. WeChat Pay is accepted pretty much everywhere you go within China and over 40% of all mobile transactions is being executed this way. WeChat has over 963 million monthly active users of which 600 million have activated WeChat Pay.
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